What changed in AI today

• Character.AI filed for Chapter 11 after lawsuits and struggles to scale, reporting assets and liabilities of $50 million to $100 million.
• Disney agreed to buy some assets for $20 million plus a non-exclusive perpetual license to its technology, per the report.
• The sale is expected to close in late November or early December; no bid or buyer for the assets had been secured yet.
• CEO Colin Adams said the platform will be wound down if no actionable bid emerges, while operations continue during the sale.

Why it matters for marketers: Marketers relying on Character.AI audiences or integrations should plan for possible platform shutdown and check alternative channels before late November.

• Bloomberg reports Epic will have AI models like Claude write all code and guide all artwork for the Disney shooter.
• Human developers would manage and guide AI-generated code and art, with no more hand-written code, per internal messages.
• The $1.5 billion Epic-Disney project, slated for March 2027, is now delayed indefinitely, according to the report.
• Epic's CEO Tim Sweeney said the aim is building more and better content, benefiting all Unreal teams.

Why it matters for marketers: Marketers and content teams should expect AI-generated assets to become standard in Unreal-based production, and timelines for big licensed games may slip.

• Amazon's 2025 annual report lists more than 1.5 million full-time and part-time human workers, making it the second-largest corporate employer.
• Amazon expects to more than double its robotic arm fleet this year, per CFO Brian Olsavsky; Dresser put the current count in the single-digit thousands.
• Vulcan, the first arm to combine vision with force feedback, began in Spokane and Hamburg in 2025 and is expected to scale in 2027.
• Researchers and labor groups say AI-driven warehouse automation is not all upside for workers who share space with robots.

Why it matters for marketers: Content and marketing teams covering Amazon logistics should expect more robot-driven fulfillment, and should separate company claims about worker benefits from independent research on workplace effects.