Tools & products stories

Today

Deezer will soon let you filter out AI-generated music

Key points
  • Toggle hides AI-generated tracks, albums, and related artists from search results once enabled.
  • Deezer says a 2025 survey found about 45% of its customers wanted to remove AI music from feeds.
  • Reportedly over 50% of daily uploads were AI-generated as of July, about 90,000 tracks per day.

Why it matters for marketers: Content teams distributing music on Deezer may face a listener filter that hides AI-made tracks, so human-made catalogs could gain visibility.

TechCrunchTools & products

Zenzap raises $44M for its AI chat app that aims to replace WhatsApp in the workplace

Key points
  • Zenzap raised $44 million from Bessemer, Lightspeed, The Garage and two individual investors.
  • The private messenger offers AI search, task management and voice chat, with paid plans from $51 per month for up to 20 users.
  • Clients reportedly include FedEx, Dollar General, Taco Bell, Starbucks, Casey's and Regal; the startup has 50 staff.

Why it matters for marketers: Content teams at companies running frontline staff may face a new option for internal messaging that claims IT and security compliance, unlike consumer apps.

TechCrunchTools & products

My Friend Has No Soul

Key points
  • Friend 2 costs $249, $100 more than the original, and runs on OpenAI's latest language models.
  • The reviewer found the pendant's personas, including Sage, felt samey despite different names and personalities.
  • Creator Avi Schiffmann says the next update will merge users into one shared Friend, with privacy trade-offs acknowledged.

Why it matters for marketers: Content teams using AI companions should note that personas may not differ meaningfully, and that shared-entity designs raise privacy questions for audiences.

9 Best AI Gateways in 2026: Bifrost, Portkey, LiteLLM, Kong and 5 More Ranked

Key points
  • Palo Alto Networks closed its Portkey acquisition on May 29; Mintlify acquired Helicone, which is in maintenance mode.
  • Bifrost reports 11 µs added latency at 5,000 RPS on a t3.xlarge; the README figure is 59 µs on a t3.medium.
  • LiteLLM suffered a PyPI supply chain compromise in March, according to the guide.

Why it matters for marketers: Content and marketing platform teams should weigh vendor ownership and supply chain history alongside features when choosing an AI gateway.

MarkTechPostTools & products

Yesterday

Science Corporation implants its vision-restoring chip in its first Stargardt disease patient

Key points
  • First Stargardt patient received the PRIMA implant in May, in an ongoing trial at Sydney Eye Hospital, Australia.
  • The implant is 2 mm by 2 mm and restores a sharp, black-and-white patch of central vision, reportedly readable letters and words.
  • Stargardt disease affects roughly 150,000 people worldwide, according to the company, and is currently considered incurable.
  • CEO Max Hodak said a next-generation device is expected in humans within a year, with larger fields of view planned.

Why it matters for marketers: Content teams covering health tech should note the first Stargardt implant is an early trial result, not a commercial product, so claims should stay limited to trial progress.

TechCrunchTools & products

Xbox is officially embracing the chaos of AI-powered game ports

Key points
  • Xbox Labs is a new small group of game makers, engineers and scientists, per Xbox CEO Asha Sharma.
  • The group will explore fan experiments like Windows builds running on Apple Silicon and games running in browsers.
  • Sharma says Xbox will share tools and learnings with developers across the industry.
  • Microsoft did not respond to a request for comment on unauthorized IP use before publication.

Why it matters for marketers: Content and game marketers should watch how Xbox handles modded and browser-ported games, since publisher policy on IP reuse could shape future promotion and distribution.

The VergeTools & products

Flox Intelligence is building AI to keep wildlife away from trains, airports, and roads

Key points
  • Flox sells battery-powered edge devices that identify nearby animals on-device and play species-appropriate sounds to scare them off.
  • About 150 Flox devices are live in North America, Europe and Australia, including at airports, rail corridors and substations.
  • Alstom is an OEM partner paying an annual fee to deploy Flox software on trains, per the report.
  • Flox is opening a $10 million Series A to scale from about 150 devices to several thousand units; it expects about $1.5 million revenue in 2026.

Why it matters for marketers: Infrastructure and mobility teams building physical-AI or wildlife-compliance content now have a concrete edge-AI deterrent example with named deployments and pricing structure to reference.

TechCrunchTools & products

I don’t miss the camera on the Ray-Ban Meta Audio glasses

Key points
  • Audio-only Ray-Ban Meta glasses ship with Muse Spark model; Muse AI arrives later this year, per the review.
  • Wake word can be disabled in settings, with a customizable temple button used instead; no native conversation recording.
  • Reviewer says battery lasted two full workdays and frames weigh 43 to 47g, with nose pads and a -12 to +6 lens range.
  • Setup requires a Meta account and the Meta AI app, plus eight supplemental agreements and notices, according to The Verge's count.

Why it matters for marketers: Content teams relying on candid or camera-based capture won't get it from this model, so camera glasses remain the option for that work.

The VergeTools & products

Facebook will let you customize your feed algorithm using AI

Key points
  • Meta is bringing Instagram's Your Algorithm feature to Facebook, letting users add and manage topics for feed and Reels.
  • Users can tap interested or not interested from the three-dots menu or under posts, with possible follow-up questions.
  • Meta says it is using LLMs more in ranking, so users can describe in their own words what they want to see.

Why it matters for marketers: Content teams should expect feed reach to shift faster with user-stated topic preferences, so audience targeting on Facebook may need rethinking.

The Verge and TechCrunchTools & products

Google Play now lets anyone build private, vibe-coded apps that run on Android

Key points
  • Users can build apps with Google AI Studio and launch them privately via Google Play using a standard Google account.
  • Private apps stay out of Play search and listings and are visible only to their creator, for now.
  • Initially available to U.S. users aged 18 and up; apps must still meet Google Play's existing policies.
  • Planned: sharing with trusted friends, and a path to public publishing after trust and safety reviews.

Why it matters for marketers: Content and app teams can prototype Android apps for small audiences without a public Play Store listing, though sharing and publishing features are not yet live.

SpaceX and Google both said no. Now his software is riding a SpaceX rocket next to Google’s

Key points
  • The $8 million seed round was led by Non Sibi Ventures, according to TechCrunch's exclusive reporting.
  • Satlyt's software launches Thursday on a SpaceX rocket alongside Google's Project Suncatcher prototype.
  • Earlier this year, Satlyt ran Google DeepMind's Gemma model on a Momentus spacecraft, cutting transmission size by over 60%.
  • A shared computing cloud across two satellites is planned for next year, with a goal of reaching 20% of satellites by decade's end.

Why it matters for marketers: Space AI is shifting toward software that runs across many operators' satellites, not only hardware makers, so content teams covering orbital computing should track software vendors too.

TechCrunchTools & products

Gemini 4 Argon: Built to solve your hardest problems

Key points
  • Available now via the API in AI Studio and Gemini platform, plus Google AI Ultra and Pro subscriber access in the Gemini app.
  • Introductory pricing is $2 per million input tokens and $10 per million output tokens, with cached input 95% off.
  • Google says Argon ranks #1 on the Vals Index, which measures performance across finance, coding, legal and tax work.
  • Google reports Argon helped its own teams raise agentic code submissions by more than 35% in Antigravity.

Why it matters for marketers: Content and marketing teams using Gemini tools get a model Google positions for multi-step professional work, at a stated introductory price, though the Vals ranking is Google's own report.

DLSS 5 gets toned down for its Hogwarts Legacy debut next month

Key points
  • Nvidia published new comparison screenshots showing subtler facial and environmental changes than the original DLSS 5 demo.
  • DLSS 5 arrives in Hogwarts Legacy on November 5th and Where Winds Meet later next month.
  • An October update shrinks the model 24 percent to about 118 million parameters and cuts 4K VRAM use by 20 percent, per Nvidia.
  • Nvidia says developers keep detailed artistic control over how DLSS 5 is implemented in their games.

Why it matters for marketers: Content teams producing game marketing with DLSS 5 visuals should expect subtler graphics and check how each developer configures the effect before publishing comparisons.

The VergeTools & products

This week

Honeyjar offers AI tools to improve PR and comms at every company

Key points
  • Honeyjar automates announcement writing, journalist targeting and speaking-opportunity discovery, per TechCrunch's report.
  • Founders Michelle Masek and Nadia Jamshidi say the product aims to bring the whole comms workflow together.
  • Waitlist reportedly drew 10,000 signups in the first 24 hours; beta testers include Nextdoor and Bloomberg Beta.
  • Masek says customers must still send or publish drafted pitches themselves, keeping a human in the loop.

Why it matters for marketers: Content teams should expect more AI-drafted pitches reaching reporters, and may need to define their own review steps before sending anything to journalists.

TechCrunchTools & products

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