Amazon runs over 1 million robots alongside 1.5 million human workers

Key points

• Amazon's 2025 annual report lists more than 1.5 million full-time and part-time human workers, making it the second-largest corporate employer.
• Amazon expects to more than double its robotic arm fleet this year, per CFO Brian Olsavsky; Dresser put the current count in the single-digit thousands.
• Vulcan, the first arm to combine vision with force feedback, began in Spokane and Hamburg in 2025 and is expected to scale in 2027.
• Researchers and labor groups say AI-driven warehouse automation is not all upside for workers who share space with robots.

Why it matters for marketers: Content and marketing teams covering Amazon logistics should expect more robot-driven fulfillment, and should separate company claims about worker benefits from independent research on workplace effects.