AI News/Wire summary
Epic Games reportedly shifts Disney game to AI-first development
Key points
- Bloomberg reports Epic will have AI models like Claude write all code and guide all artwork for the Disney shooter.
- Human developers would manage and guide AI-generated code and art, with no more hand-written code, per internal messages.
- The $1.5 billion Epic-Disney project, slated for March 2027, is now delayed indefinitely, according to the report.
- Epic's CEO Tim Sweeney said the aim is building more and better content, benefiting all Unreal teams.
Why it matters for marketers: Marketers and content teams should expect AI-generated assets to become standard in Unreal-based production, and timelines for big licensed games may slip.
Summary by the Z Media news desk, from the outlets' reporting. Read the full stories at the source.
Read the original
Ars Technica: Epic Games reportedly pivoting to "AI first" game development model
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