What changed in AI today

• Ian Buck and Yotam Dor run BaD Mktg, a two-person independent agency founded three years ago.
• Their in-house AI tool, Goodie, connects business systems and automates payments, vendor management and admin, with human financial checks kept.
• Buck says the pair work like a dozen-staffer shop, and concepting time dropped from six weeks to six days or less.
• The agency bills without retainers or junior hand-offs, and Buck describes the work as project based rather than billable hours.

Why it matters for marketers: Content teams can test AI for briefing and headline generation, cutting first-draft timelines from a week to hours while keeping human judgment on final选择 quality.

• Many publishers say agentic media buying remains experimental and has not yet delivered proven returns, per Digiday's Advertising Week New York interviews.
• The Economist's Jamie Jouning says it would be hard to get leadership investment for agentic buying, and the company will test in the background.
• Newsweek CRO Danielle Varvaro says the company is still evaluating deals and asks how ROI would be measured for brands.
• Media agencies are moving agentic buying into real campaigns, while publishers prioritize near-term revenue such as B2B and video, per KPI Village's Amit Grover.

Why it matters for marketers: Content and sales teams should expect slow publisher uptake of agent-led buying and plan for ROI measurement questions in test campaigns.