Men Can’t Stop Faking How Much They Know About AI
Key points
- Survey of over 5,400 Americans: 73% of men said they knew Sam Altman; 53% claimed to know Murati, Milner and Dalton.
- Milner and Dalton do not exist; 40% of women also claimed to know them, and 38% said they recognized Murati.
- Men answered more AI factual questions correctly, but both sexes erred at similar rates; women more often said they were unsure.
- Men were named in AI headlines over 14 times as often as women; three-quarters of quoted experts were men.
Why it matters for marketers: Content teams relying on expert quotes or audience knowledge claims should check sourcing balance and avoid assuming confident responses reflect accuracy.