We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday by Optmyzr
Analysis of thousands of Google Ads accounts shows seasonality adjustments hurt Black Friday performance, with AI agents offered as a solution.
57 stories, 21 sources, updated 16 min ago
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Analysis of thousands of Google Ads accounts shows seasonality adjustments hurt Black Friday performance, with AI agents offered as a solution.
Why it matters for marketers: Content and sales teams may need to show buyers concrete value that AI agents cannot replicate, rather than relying on access alone.
Why it matters for marketers: Marketers should expect AI agents to sit between brand and buyer at preference, decision, and checkout, so influence must be planned for those three points.