Sales reps must prove their value as buyers trust AI agents

Key points

• Buyers are increasingly trusting their own AI agents when making purchasing decisions, according to the source.
• Sales reps now face the challenge of demonstrating why they still deserve a role in deals.
• The source gives no figures, timelines or survey data to quantify the shift.

Why it matters for marketers: Content and sales teams may need to show buyers concrete value that AI agents cannot replicate, rather than relying on access alone.