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The Z Media Podcast

The AI news that matters for marketers and content teams. Every Friday, Grant and Claire run through The Week in AI: the week's biggest stories, interviewing each other about what happened and why it matters, and the one thing to do next week. Plus a head-to-head comparison of AI tools every Wednesday. From Z Media, the AI news hub at zmedia.co.

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Microsoft Copilot vs ChatGPT: Which Fits Your Marketing Team

Episode 11 · October 21, 2026 · 11 min · with co-host Claire · Episode page & transcript

Microsoft Copilot or ChatGPT: which one actually belongs on your marketing team's desktop? Claire and Grant dig into the real differences in data grounding, admin setup, and everyday drafting work so you can stop guessing and pick the right tool for how your content actually lives and moves.

Chapters:
0:05 Cold Open
1:09 Copilot's Automatic Grounding
2:45 Copilot's Fine Print
4:02 ChatGPT's Chat and Work Modes
5:39 ChatGPT's Setup Requirements
7:20 How to Choose
9:08 The Verdict
10:03 Close

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Read the full article: https://zmedia.co/microsoft-copilot-vs-chatgpt-for-marketing-work/

Links mentioned:
Microsoft Copilot and Microsoft 365 Copilot: https://learn.microsoft.com/en-us/microsoft-365/copilot/microsoft-365-copilot-overview
ChatGPT Business and Enterprise: https://help.openai.com/en/articles/20001275-chatgpt-work-and-codex
privacy documentation: https://learn.microsoft.com/en-us/microsoft-365/copilot/microsoft-365-copilot-privacy
Microsoft Marketplace listing: https://marketplace.microsoft.com/en-us/product/wa200010215
Enterprise admin quickstart: https://help.openai.com/en/articles/20001264-chatgpt-enterprise-admin-quickstart
What you can do with Microsoft Copilot: https://support.microsoft.com/en-us/office/what-you-can-do-with-microsoft-copilot.
Copilot Control System overview: https://learn.microsoft.com/en-us/microsoft-365/copilot/copilot-control-system/overview
Set Up Microsoft Copilot and Assign Licenses: https://learn.microsoft.com/en-us/microsoft-365/copilot/microsoft-365-copilot-setup
Step 2: Protect sensitive info in grounding data - Secure and govern Microsoft 365 Copilot agents: https://learn.microsoft.com/en-us/purview/deploymentmodels/depmod-sc-agents-step2
Copilot Cowork overview: https://learn.microsoft.com/en-us/microsoft-365/copilot/cowork/
Microsoft Copilot Researcher agent frequently asked questions: https://learn.microsoft.com/en-us/microsoft-365/copilot/faq-researcher
Copilot Control System (Microsoft Adoption): https://adoption.microsoft.com/en-us/copilot/control-system/
What is Researcher Agent in Microsoft Copilot?: https://learn.microsoft.com/en-us/microsoft-365/copilot/researcher-agent
ChatGPT for Word: https://help.openai.com/en/articles/20001526-chatgpt-for-word
SharePoint app and setup in ChatGPT: https://help.openai.com/en/articles/12143177-sharepoint-connectors-on-chatgpt
SharePoint app in ChatGPT: https://help.openai.com/en/articles/12143177-sharepoint-apps-in-chatgpt
ChatGPT Enterprise and Edu release notes: https://help.openai.com/en/articles/10128477-chatgpt-enterprise-and-edu-release-notes
ChatGPT Business release notes: https://help.openai.com/en/articles/11391654-chatgpt-business-release-notes
Enterprise privacy at OpenAI: https://openai.com/enterprise-privacy/
Data residency and inference residency for ChatGPT: https://help.openai.com/en/articles/9903489-data-residency-and-inference-residency-for-chatgpt
Managing data, sharing, and privacy in ChatGPT Business: https://help.openai.com/en/articles/8798634-managing-data-sharing-and-privacy-in-chatgpt-business
How Copilot Chat works in Microsoft 365 apps: https://support.microsoft.com/en-us/microsoft-365-copilot/how-copilot-chat-works-in-microsoft-365-apps

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