AI News/Wire summary
Netflix adds AI Discover tab with themed TV recommendations
Key points
- Experimental AI Discover tab sits in the TV app's top menu and surfaces shows by theme, such as "Quick Watches."
- Users can flag recommendations they dislike, and Netflix says the app will remember that feedback.
- Rollout is gradual, starting with US members who use Netflix in English on supported TVs.
- The launch follows reported growth slowdown, around 1,000 layoffs, and reportedly lower viewing time.
Why it matters for marketers: Marketers promoting Netflix titles may need to target theme-based discovery placements, as recommendations now cluster around moods and occasions rather than genres alone.
Summary by the Z Media news desk, from the outlets' reporting. Read the full stories at the source.
Read the original
The Verge: Netflix will show you themed recommendations through a new ‘AI Discover’ tab
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