Publishers begin serving ads visible only to AI agents

Key points

• Advertisers and publishers are starting to target AI agents, which are crowding onto the web, instead of human viewers.
• Some agent developers fear marketers could sway agents into actions users never knowingly approved.
• The first publisher to experiment with these ads is named in the source text, which is cut off before details are given.

Why it matters for marketers: Content teams should expect scrutiny over disclosure, since agent developers worry users won't know when agents are being steered by ads.