ElevenLabs launches Instant Soundtracks for scoring and sound effects on uploaded video

Key points

• Upload a video in ElevenCreative and the model generates original music plus sound effects placed at matching timestamps.
• Audio-as-reference option lets the new score follow the genre, tempo, or instrumentation of existing audio.
• Sound effects appear as separate layers in the Music Video Editor for independent review and adjustment.
• Studio API adds add_sfx, separate_tracks, and use_audio_as_reference; separate_tracks=true returns music and SFX as separate files in a ZIP.

Why it matters for marketers: Content teams can add scored music and timed sound effects to short-form video in one tool, and mix stems separately via the API.