Bluesky extends its Attie app to let anyone build websites and games

Key points

• Attie, Bluesky's experimental app, now lets creators make websites, quizzes, games, and polls, announced at TechCrunch Disrupt 2026.
• Creations are tied to users' atproto identities and can run on the AT Protocol that powers Bluesky and related apps.
• Users can bring their own AI model or use open-weight options; Attie suggests projects based on public Bluesky profiles.
• Bluesky reportedly has 47 million registered users but has seen engagement decline, with some testers returning to X.

Why it matters for marketers: Marketers may gain a new channel for interactive, community-built experiences distributed through Bluesky's audience, though the platform's engagement trend is a caveat.