TikTok Shop adds shoppable carousels and new live selling tools for U.K. merchants

Key points

• Shoppable carousels let merchants turn two or more product images into swipeable, shoppable posts without recording video.
• Live shopping adds group deals, price cuts tied to group sales goals, and a second chance option to re-engage auction bidders.
• Merchants can sell auction and fixed-price items in one stream, reserve stock for livestreams, and set up recurring purchase subscriptions for eligible products.

Why it matters for marketers: Content teams can produce shoppable feed posts from existing product photos and test livestream promotions for U.K. sales without new video production.