YouTube to test Ask YouTube inside the Shorts player

Key points

• Limited, global experiment for viewers 18 and older, English only, on desktop, TV, and mobile.
• Viewers tap a sparkle icon on select Shorts to use pre-populated prompts or ask their own questions.
• Separate Android and iOS feeds will suggest similar creators, related Shorts, and topics from watch history.
• No start date or country list given; YouTube says the Shorts support is coming soon.

Why it matters for marketers: Creators should watch for the test rollout, since viewers may query Shorts content directly, and no creator controls have been disclosed yet.