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My Friend Has No Soul

Key points
  • Friend 2 costs $249, $100 more than the original, and runs on OpenAI's latest language models.
  • The reviewer found the pendant's personas, including Sage, felt samey despite different names and personalities.
  • Creator Avi Schiffmann says the next update will merge users into one shared Friend, with privacy trade-offs acknowledged.

Why it matters for marketers: Content teams using AI companions should note that personas may not differ meaningfully, and that shared-entity designs raise privacy questions for audiences.