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This week

Elon Musk Bragged About His Grok Lego Star Wars Haul. Then X Users Punked Him

Key points
  • Musk posted a screenshot on X showing his Lego order number, payment amount, addresses, and partial card digits.
  • A user reportedly used the exposed order number and email to get Lego's chatbot to cancel the order, then Musk said it was not canceled.
  • Another user reportedly used the same details with Lego's assistant Sophia to raise the order to 400 sets and change the delivery address.
  • Visa reportedly saw a 40 percent rise in malicious bot-initiated transactions in the US in the second half of 2025.

Why it matters for marketers: Marketers deploying AI shopping agents should review chatbot verification and order-change safeguards, since exposed order details alone allowed account tampering.

Meta releases its first frontier model, Muse Wonder

Key points
  • Muse Wonder costs $4 per million input tokens and $20 per million output tokens via the Meta Model API.
  • Wonder Full is limited to Muse Code subscribers and is not served through the API.
  • Meta says Wonder scores higher on MemoryBench than Fable, Opus, or Astra, per its own testing.
  • Models were reportedly trained at Meta's Prometheus data center in central Ohio.

Why it matters for marketers: Content teams building long-running assistants may get a stronger memory option, but pricing is comparable to rival frontier models and Meta's benchmark claims are self-reported.

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