YouTube Music starts labeling tracks made primarily with generative AI
Key points
- Label applies to tracks 'altered or fully generated' with AI, such as using a generative model for composition and vocals.
- Rolling out starting now in the YouTube Music app, with the main YouTube app to follow later.
- Tapping the label on the player page opens a menu with more details about the AI use.
- Without a disclosure, YouTube says it may use 'other signals' to decide whether a song is AI-generated.
Why it matters for marketers: Music marketers using AI in production will need to disclose its use to music partners, since undisclosed tracks may still be flagged by YouTube.