ADWEEK and Texas A&M launch year-round media and events partnership
Key points
- Partnership runs throughout 2027, making College Station a regular stage for marketing and business leaders.
- Kickoff is the March 4-5 summit in College Station, part of Texas A&M's 150th anniversary, with about 250 attendees.
- Extends to SXSW in Austin, the PGA Championship in Frisco, and Brandweek, which moves to Dallas in 2027.
Why it matters for marketers: Marketers gain a recurring Texas event and content pipeline, with ADWEEK's ctrl+A studio producing original storytelling about Texas A&M for wider audiences.