What changed in AI today

• Six METR researchers get company laptops, office space and internal tools near Anthropic's own risk assessment teams.
• METR will publish its own assessments of Anthropic's risks and incidents; Anthropic cannot veto publication.
• Anthropic may redact only narrow categories such as customer data, privileged material and model architecture details.
• METR is currently the only evaluator in the top tier of Anthropic's three-tier outside review system.

Why it matters for marketers: Marketers and content teams should expect more independent scrutiny of AI company claims, and more published third-party evaluations to cite when discussing AI safety.

• Meta says Muse Spark Open is its most capable US open-weight model to date, with 816 billion total parameters.
• The model is described as natively multimodal and aimed at long-horizon tasks, software engineering and multi-step reasoning.
• Meta says it runs on a desktop using two Apple M5 Ultra Mac Studios with the latest MLX framework.
• Meta and Apple, usually rivals, collaborated on the launch over several months, according to Axios, and Apple published a technical post on MLX.

Why it matters for marketers: Teams with Apple hardware may be able to run a large open model locally instead of relying on cloud APIs, which could change cost and privacy planning.

• Universal Cart is rolling out in the US across the Gemini app and Google Search, previewed at I/O in May.
• The cart saves products from multiple retailers in one space, and items added in Gemini or AI Mode land in the same cart.
• Google will send price drop and restock alerts, show relevant promo codes, and let you pay with Google Wallet or check out with the merchant.
• Gmail and YouTube integration is planned, but Google has not announced a timeline.

Why it matters for marketers: Content teams should expect shoppers to compare prices and promo codes inside Google surfaces, so product pages and offers need to be easy for Google to find.

• Figma Specs is a Markdown editor where teams define their design language for humans and agents.
• Code layers moved from private beta in June to public beta, letting agents turn designs into code.
• Figma says it added over 20 new tools to its MCP, including Sarvam, an Indian AI startup.
• Payload CMS, acquired last year, now integrates with Figma Make; Payload downloads reportedly rose sixfold in 12 months.

Why it matters for marketers: Design and content teams can encode brand rules in a shared document that AI agents reference, aiming for more consistent output from AI-generated designs.

• Users can build apps with Google AI Studio and launch them privately via Google Play using a standard Google account.
• Private apps stay out of Play search and listings and are visible only to their creator, for now.
• Initially available to U.S. users aged 18 and up; apps must still meet Google Play's existing policies.
• Planned: sharing with trusted friends, and a path to public publishing after trust and safety reviews.

Why it matters for marketers: Content and app teams can prototype Android apps for small audiences without a public Play Store listing, though sharing and publishing features are not yet live.

• Honeyjar automates announcement writing, journalist targeting and speaking-opportunity discovery, per TechCrunch's report.
• Founders Michelle Masek and Nadia Jamshidi say the product aims to bring the whole comms workflow together.
• Waitlist reportedly drew 10,000 signups in the first 24 hours; beta testers include Nextdoor and Bloomberg Beta.
• Masek says customers must still send or publish drafted pitches themselves, keeping a human in the loop.

Why it matters for marketers: Content teams should expect more AI-drafted pitches reaching reporters, and may need to define their own review steps before sending anything to journalists.

• Smith, on a BBC podcast, called for urgent global AI rules and said the UK, not the US or EU, is best placed to lead.
• Britain's AI Security Institute gets access to major US frontier models before deployment, but Trump reportedly pressed labs to withhold models from UK testers.
• AISI confirmed it can still access and test the latest models, despite the pushback.
• Smith called the White House voluntary safety pledge a good step but said it cannot stop irresponsible companies from ignoring it.

Why it matters for marketers: Marketers using AI tools should watch for UK-led testing and possible new rules on breach alerts, outside evaluations and kill switches.