Reddit outlines midterm election misinformation and AI content measures
Key points
- Reddit is bringing back its "Up the Vote" initiative with a dedicated on-platform resource for midterm election information.
- Its AI detection models have reportedly cut user exposure to spam and inauthentic content by 20%.
- Reddit says it now removes nearly 2 million fake upvotes daily.
- Candidates must run an in-app AMA before they can run election ads.
Why it matters for marketers: Marketers running political or election-adjacent campaigns on Reddit will need to schedule an AMA before any election ad goes live.
via Social Media TodayPolicy & safety