What changed in AI today

• Buyers are increasingly trusting their own AI agents when making purchasing decisions, according to the source.
• Sales reps now face the challenge of demonstrating why they still deserve a role in deals.
• The source gives no figures, timelines or survey data to quantify the shift.

Why it matters for marketers: Content and sales teams may need to show buyers concrete value that AI agents cannot replicate, rather than relying on access alone.

• MarTech reports customer preferences, purchase decisions, and checkout are moving beyond brands' direct control as AI agents step in.
• The article, published by MarTech, covers what brands can still influence and how, but the excerpt gives no specifics, numbers, or dates.
• The pieces affected span the full path to purchase: preference formation, the buying decision, and the final checkout step.

Why it matters for marketers: Marketers should expect AI agents to sit between brand and buyer at preference, decision, and checkout, so influence must be planned for those three points.