
AI Marketing
First-Party Data Is Now the Foundation of Paid Marketing: A Practical Guide
For most of the last two decades, digital marketing ran on data that belonged to someone else. A pixel or cookie from an ad network watched people move...
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AI Marketing
For most of the last two decades, digital marketing ran on data that belonged to someone else. A pixel or cookie from an ad network watched people move...

AI Marketing
Buying ads used to be a manual craft: pick audiences, set bids, split budgets, check back tomorrow. Today the major ad platforms do most of that themselves....