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The Z Media Podcast

The AI news that matters for marketers and content teams. Every Friday, Grant and Claire run through The Week in AI: the week's biggest stories, interviewing each other about what happened and why it matters, and the one thing to do next week. Plus a head-to-head comparison of AI tools every Wednesday. From Z Media, the AI news hub at zmedia.co.

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What to Automate in Marketing, and What Never to Touch

Episode 16 · September 9, 2026 · 8 min · with co-host Claire · Episode page & transcript

Everyone says automate your marketing, but almost nobody says exactly where to draw the line. Claire and Grant break down a practical playbook for separating what AI should own from what stays human, so you get speed without losing your brand.

Chapters:
0:05 Open
0:23 Production vs strategy
1:37 Keeping judgment human
2:41 The rollout
3:57 Mistakes that waste budget
5:01 Ninety days later
5:36 Will AI take my job
6:06 Practical takeaway
6:46 Close

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Read the full article: https://zmedia.co/how-to-use-ai-in-marketing/

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