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The Z Media Podcast

The AI news that matters for marketers and content teams. Every Friday, Grant and Claire run through The Week in AI: the week's biggest stories, interviewing each other about what happened and why it matters, and the one thing to do next week. Plus a head-to-head comparison of AI tools every Wednesday. From Z Media, the AI news hub at zmedia.co.

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Automated Content Creation: What It Can and Can't Do

Episode 25 · July 8, 2026 · 10 min · with co-host Claire · Episode page & transcript

Automated content creation gets thrown around like it means one thing, but Claire and Grant break down why the same technology can produce either generic sludge or on-brand work you're proud to publish. They dig into a real before-and-after from a boutique fitness studio and the exact guardrails that keep speed from turning into a public mistake.

Chapters:
0:05 Open
0:57 The spectrum
1:44 What automates well
2:52 What stays human
3:56 Before and after
4:57 The real risk
6:01 Rolling it out
6:58 The payoff
8:35 Editing and video
9:11 Close

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