LinkedIn kept server costs flat by swapping out OpenAI models

Key points

• LinkedIn says it has flattened the cost of running its AI-powered Hiring Assistant as usage grows.
• The Hiring Assistant uses large language models to automate candidate search.
• The source describes the cost pressure: more AI feature use means more server spending, which can squeeze margins.

Why it matters for marketers: Content and product teams running AI features may gain a cost-control approach to weigh when choosing which models to serve.