OpenAI says ChatGPT search volume is one-fifth of Google's

Key points

• Adam Fry, OpenAI's consumer product lead, made the claim at a Monday press event. He did not specify the source of Google's figure.
• OpenAI counts a search as any query that triggers a web search, excluding definitions and simple how-to explanations.
• OpenAI said last month it would show images of sponsored products in ChatGPT ads, not just a name, logo and link.
• Fry said ads have not hurt product usage, and OpenAI reportedly eyes an IPO potentially slated for early next year.

Why it matters for marketers: Marketers should expect ChatGPT to become a bigger search channel, with sponsored product visuals now coming to its ads.