AI News/Wire summary
Indie developers report long Steam approval waits causing missed launch dates
Key points
- Studio Daimon's Food Devils was planned for early access today but still awaits Steam approval, after a build submitted October 12.
- Publisher 2 Left Thumbs said its Wheel Make It launch slipped by nearly two weeks in October due to build review delays.
- Valve says store page reviews typically take 3-5 business days and advises submitting at least 7 business days before launch.
- Developers suspect AI-generated 'slop' is clogging Steam's review queue; Valve had not replied to a request for comment.
Why it matters for marketers: Content teams planning game marketing around launch dates should build in weeks of buffer, since Steam review waits may exceed Valve's stated timelines.
Summary by the Z Media news desk, from the outlets' reporting. Read the full stories at the source.
Read the original
The Verge: Indie games are missing launch dates because Steam is backed up
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