AI News/Wire summary
EY consulting leader discusses proving AI return on investment to CFOs
Key points
- AI token bills have skyrocketed, pressuring CFOs and boards to show spending boosts revenue or profits.
- Dan Diasio, EY Global AI Leader and Consulting CTO, has advised the world's largest companies on AI transformations.
- Jessica Lessin, The Information's Editor-in-Chief, interviewed Diasio in a live session titled AI Agenda Live.
Why it matters for marketers: Content and marketing teams selling AI tools will face buyers demanding measurable revenue or profit impact, not just capability claims.
Summary by the Z Media news desk, from the outlets' reporting. Read the full stories at the source.
Read the original
The Information: AI Agenda Live: EY Consulting on Bringing AI ROI to your P&L
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