Affiliate content from Semrush partners is cited in AI answers

Key points

• Roughly 22% of 2,850 partner pieces about Semrush were cited in at least one tracked AI answer, September 14 to October 7.
• Listicles and comparisons were cited more often than any other affiliate format, according to Semrush's program data.
• Coupon and free-trial pages were the least-cited format, at about 10%, per the same program data.
• Affiliate links and disclosures did not reduce citation rates for cited pages, the report says.

Why it matters for marketers: Marketers should prioritize editorial comparisons and tutorials over coupon partners when recruiting affiliates aimed at AI visibility.