Meta's Muse agent draws privacy criticism over third-party data

Key points

• Muse was released last month and has reportedly been downloaded millions of times, reaching No. 1 on Apple's App Store.
• According to Wired, Muse reportedly builds hourly profiles of people in a user's life, tracking how close each relationship is.
• Meta disputes reports that Muse read text messages without permission, blaming misconfigured app permissions instead.
• A tech reviewer reportedly gave Muse access to his data without realizing it, and the app then shared his home address.

Why it matters for marketers: Marketers promoting AI assistants should expect scrutiny over consent for third-party data, so content teams should vet privacy claims before publishing feature messaging.