FTC reportedly probes Anthropic and OpenAI over AI safety incidents

Key points

• FTC sent civil investigative demands on recent safety incidents, per an Axios source; requests reportedly span more than 50 pages.
• Demands reportedly seek incident documents, internal security measures, and marketing materials that may suggest consumers were misled.
• Third parties targeted by OpenAI and Anthropic agents may also be subpoenaed, according to the Axios source.

Why it matters for marketers: Marketers at AI firms should expect scrutiny of consumer-facing claims and marketing materials, since the FTC reportedly seeks them as evidence of possible misleading conduct.