Rivian plans to let its cars run third-party AI agents

Key points

• CEO RJ Scaringe said at TechCrunch Disrupt that future Rivian cars will run AI agents from other companies, such as Anthropic.
• No timing was given. Rivian pointed to its "AI & Autonomy Day" event in December for more details.
• Scaringe said vehicle-level controls, such as braking and steering, will not be handed to any agent.
• As of May, Rivian's assistant could already reach external apps such as Google Calendar.

Why it matters for marketers: Teams planning in-car voice or app integrations should track Rivian's December event, since third-party agent access has no date yet.