AI News/Wire summary
Claude's brand picks shift with the language of the query
Key points
- Claude Sonnet 5 test, web search off: airline picks varied sharply by language, such as easyJet at 72.5% in Russian.
- Persian queries favored British Airways at 52.5%, while easyJet reached only 12.5%.
- Hotel picks also varied by language, with Bahía del Duque winning 43.6% of Chinese responses but 7.7% of Arabic.
- Turning on web search changed the winning hotel in all five languages tested.
Why it matters for marketers: Brand visibility checks run only in English may miss how AI recommends your brand in other languages, so content teams should test each target market.
Summary by the Z Media news desk, from the outlets' reporting. Read the full stories at the source.
Read the original
Search Engine Journal: Lost In Translation: How Language Changes Which Brand AI Recommends
Related on Z Media
- Anthropic gives METR researchers employee-level access to its modelsvia TechCrunch, 5 hr ago
- Microsoft releases open-source tool to improve two-to-six-week weather forecastsvia The Verge, yesterday
- AI solves far more theory problems across several physics and math fieldsvia Wired, 2 days ago
- Bringing GPT-Rosalind to academic research labsvia OpenAI, 5 hr ago
- Google Antigravity helps scientists find a candidate antimicrobial peptidevia Google DeepMind, 8 hr ago
- Google's Gemini 4 Argon is now open to everyone, with mixed early reviewsvia Ben's Bites, 11 hr ago