Baroness Campbell delivers first AI-voiced speech in UK Parliament

Key points

• Baroness Campbell used an AI recreation of her own voice, built by ElevenLabs, to address the House of Lords during the Health Bill's Second Reading.
• Her voice was cloned from old recordings, and a text-to-speech generator produced the audio, played through an assistive device in the Chamber.
• Reportedly the first time a peer or UK MP has used an AI-generated voice to address either house of Parliament.
• Her speech covered Personal Health Budgets in England, which she said must stay accessible and be extended to others who could benefit.

Why it matters for marketers: Shows voice cloning being used for accessibility in a formal public setting, a model for brands weighing consent-based synthetic voice in sensitive content.