AI News/Wire summary
CNN expands All Access subscriptions to the U.K. and Canada
Key points
- Standard pricing is £4.99 monthly or £49.99 yearly in the U.K., and C$7.99 monthly or C$79.99 yearly in Canada.
- Introductory annual offers are £37.99 in the U.K. and C$59.99 in Canada.
- CNN starts with its most engaged 'super fans' before reaching broader audiences; U.S. subscriber figures were not shared.
- Advertisers can target subscribers as a distinct audience, run display and video ads, and sponsor programming.
Why it matters for marketers: Content teams can plan subscriber-targeted and sponsored programming for U.K. and Canadian audiences, since advertisers can now reach All Access subscribers as a distinct segment.
Summary by the Z Media news desk, from the outlets' reporting. Read the full stories at the source.
Read the original
Digiday: CNN takes All Access abroad to turn global reach into paying subscribers
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