Semrush explains four keyword types and how to check search intent

Key points

• Four main types: informational, navigational, commercial, and transactional, each tied to a different searcher goal.
• Semrush's study of over 600,000 U.S. desktop keywords across 10 industries found AI Overviews on commercial results rose 71% from November 2025 to April 2026.
• Keyword Overview labels intent as I, N, C, or T and can check up to 100 keywords at once.
• Semrush infers intent from SERP features, query wording such as 'buy' or 'how,' and whether a brand name appears.

Why it matters for marketers: Content teams can match each page to searcher intent, and check AI Overview presence on commercial queries before choosing formats.