Multi-location SEO guide covers data, keywords and site structure

Key points

• One master record per location should feed location pages, Google Business Profiles, structured data and external listings.
• Keyword research and directory priorities should be set market by market, since results differ between cities like New York and Houston.
• Location pages work best in subfolders on the main domain, reached through crawlable standard links rather than only store locator searches.
• Map Rank Tracker can show where each branch's local visibility rises or drops across a geographic grid.

Why it matters for marketers: Teams managing many locations should audit data sync, assign each keyword cluster to one owning page, and confirm crawlable links to every branch.