AI News/Wire summary
AI Overviews now appear on most branded Google searches, new data shows
Key points
- DemandSphere saw AI Overviews on 82.06% of tracked branded queries on September 29, up from 26.12% on September 1.
- Ahrefs found them on 82.91% of U.S. desktop branded keywords on September 29, versus 65.1% in August.
- Chris Long found AI Overviews for 93 of 100 enterprise brands he tested, reported September 30.
- DemandSphere measured whether an AI Overview appeared, not whether the brand was mentioned or cited in it.
Why it matters for marketers: Ranking first for your own brand no longer shows how Google describes you, so teams should check AI Overview content and branded CTR too.
Summary by the Z Media news desk, from the outlets' reporting. Read the full stories at the source.
Read the original
Semrush Blog: Google AI Overviews now appear for most major brands
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