OpenAI and Anthropic urge UK lawmakers to pass binding AI rules

Key points

• Anthropic's Liam Booth-Smith said voluntary commitments are not enough and rules should be binding.
• OpenAI's Tom Duff Gordon backed a statutory framework, starting with mandatory incident reporting.
• Google DeepMind and Meta declined to back new legislation, with Meta pointing to existing UK regulators.
• UK AI Security Institute testing of frontier models relies on companies choosing to hand them over.

Why it matters for marketers: Marketers using frontier AI tools should expect policy debate in Britain to center on whether safety rules stay voluntary or become law.