Key points
- Search Engine Journal hosts a webinar on Wednesday, November 18, 2026, at 2 PM ET, titled 9 AI Workflows That Turn Marketing Data Into Content AI Cites.
- Speakers are CallRail's growth marketing lead Ryann Hogan and Jay Schwedelson, who runs Guru Media Hub.
- Sessions cover mining customer calls for audience questions, checking key pages for AI citation readiness, and automating publishing and recurring reports.
- Attendees get ready-made prompts, and a recording goes out to registrants who miss the live session.
Why it matters for marketers: It offers a concrete process for tying customer data to AI-assisted content and publishing, with human review kept in place, which content teams can test right away.
Search Engine Journal is running a live webinar on Wednesday, November 18, 2026, at 2 PM ET. The session, 9 AI Workflows That Turn Marketing Data Into Content AI Cites, features Ryann Hogan, who leads growth marketing at CallRail, and Jay Schwedelson, the founder and CEO of Guru Media Hub.
The pitch is that better AI content starts with better inputs. Before asking a model to expand an article or propose a topic, a team should define what the reader needs to understand. The speakers plan to show how existing marketing data, such as recorded customer calls, can surface the concerns and questions that deserve space on a page.
The second theme is publishing operations. The organizers suggest mapping repeated manual steps, writing an SOP for them, and naming a person who reviews everything before it goes live. Reusable AI skills and connectors can then handle routine tasks, including recurring marketing reports, while the reviewer approves output before publication.
For marketers, the useful angle is the focus on evaluating page content for AI citation readiness rather than leaning on technical fixes like schema. The source does not say what the evaluation criteria are, so the session itself is where those details would appear.
Teams interested in the approach can register ahead of time. Attendees are promised prompts and tactics to try that week, and a recording will be sent to registrants who cannot attend live.
Sources
This brief is our own summary. Read the full reporting at the source.