Key points
- Alphabet revenue rose 25% year over year and Cloud revenue rose 103%, but Search advertising grew 12% against Wall Street expectations of 15%, per the source.
- Executives described AI Overviews, AI Mode and traditional results as one unified Search product, and said agentic features are moving from Gemini Enterprise into Search.
- Google announced the Connected Apps Platform on the day of the call, letting Gemini and Search use apps such as Peloton via MCP; applications are open.
- Ads in AI Mode were expanded last week to more countries, including Australia and Canada, with monetization coming after product quality.
Why it matters for marketers: Search is shifting from a list of links to a place where agents complete tasks, so marketers need to consider how their site functions and offers can be reached inside Google.
Google used its latest earnings call to describe Search as a single product that spans AI Overviews, AI Mode and traditional results. According to Search Engine Journal's recap by Marie Haynes, executives also said they are in the early stages of agentic experiences, which began in Gemini Enterprise and are now coming to Search.
The financial picture was mixed. Alphabet revenue grew 25% year over year and Cloud revenue grew 103%. Search advertising rose 12%, short of the 15% Wall Street expected, and the stock fell. Haynes attributes the concern to fewer ad opportunities in AI Mode so far. Google said it is putting user experience first and will then scale ad formats. Ads in AI Mode recently expanded to more countries, including Australia and Canada.
For marketers, the more consequential news may be the Connected Apps Platform, announced the same day. It lets Gemini, in the app or inside Search, call outside apps through MCP. Google's example had a user invoking Peloton within an agentic flow. Haynes suggests such connected apps could eventually become an ad format, though that is her view, not a Google statement.
The practical takeaway is that visibility may increasingly depend on whether your product or service can be used by an agent, not only whether a page ranks. Teams that own transactional or utility-style sites should look at the application process for the platform. Everyone else should watch how ads and connected apps appear in AI Mode, since that is where Google says monetization will be built out.
Sources
This brief is our own summary. Read the full reporting at the source.
