Key points
- OpenAI's ChatGPT Chrome extension can now read your open tabs when you tag @chrome in the ChatGPT web or desktop app.
- In Work mode, ChatGPT can control tabs to send messages, fill out forms, download files or group tabs, per The Decoder and The Verge.
- The sidebar now carries your full conversation history from Chat or Work, so you can keep using it on the page you're viewing.
- The Decoder reports the updated extension works with all ChatGPT plans.
Why it matters for marketers: Research, vendor comparison and form-filling tasks can now run across tabs you already have open, which could cut manual copy-paste work for marketing and content teams.
OpenAI has upgraded the ChatGPT extension for Google Chrome so the assistant can work with tabs you already have open. Users tag @chrome in the ChatGPT web or desktop app, and ChatGPT can then view those tabs. OpenAI's demo shows someone asking it to compare three open tabs of sofas.
The extension also changes in two other ways. The sidebar now brings your whole conversation history from Chat or Work next to the page you're viewing. In Work mode, ChatGPT can control tabs to send messages, fill out forms, download files or group tabs. The Verge notes this resembles Google's Gemini-powered auto browse feature. The Decoder reports the update works with all ChatGPT plans.
For marketers, the sample prompts OpenAI lists point to everyday tasks: moving vendor names, pricing, key features and source links into a comparison sheet, comparing contractor services and drafting an email, or filling out a registration form and stopping before submission. Competitive research, vendor reviews and event signups often live across many tabs, and this removes some of the copy-and-paste between them.
Teams should treat the form-filling and messaging abilities with care. Start with low-risk tasks such as comparisons and summaries, and keep a human check on anything that sends or submits. OpenAI's own example tells ChatGPT to stop before submitting a form. Watch how well it handles multi-step workflows in real accounts, and how Google's competing browser features develop.
Sources
This brief is our own summary. Read the full reporting at the source.
