Discuss: First-Party Data Is Now the Foundation of Paid Marketing: A Practical Guide

This is the discussion thread for our article First-Party Data Is Now the Foundation of Paid Marketing: A Practical Guide.

For most of the last two decades, digital marketing ran on data that belonged to someone else. A pixel or cookie from an ad network watched people move...

What is your experience with this? Share what worked, what broke, or what we missed.