Discuss: Server-Side Conversion Tracking Explained: Meta CAPI, Google Enhanced Conversions, GA4 and TikTok Events API

This is the discussion thread for our article Server-Side Conversion Tracking Explained: Meta CAPI, Google Enhanced Conversions, GA4 and TikTok Events API.

For years, conversion tracking meant pasting a pixel on a thank-you page and hoping it fired. Today every major ad platform offers a second channel: your...

What is your experience with this? Share what worked, what broke, or what we missed.