Discuss: Most marketers run AI agents without tying them to revenue, Invoca survey finds

This is the discussion thread for our news brief Most marketers run AI agents without tying them to revenue, Invoca survey finds.

An Invoca survey of 451 U.S. marketers shows agent deployment is outrunning attribution, leaving ad platforms blind to what the conversations produce.

What does this change for you or your team? Share your take.