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Discuss: ChatGPT Ads swaps bid caps for average cost targets starting Nov. 9

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This is the discussion thread for our news brief ChatGPT Ads swaps bid caps for average cost targets starting Nov. 9.

OpenAI is replacing Max Bid and Max CPC with Target CPA and Target CPC, a change that affects advertisers and the API partners who buy for them.

What does this change for you or your team? Share your take.

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