Discuss: Ogilvy and CAA team up on Echo, AI replicas of celebrities for brand ads

This is the discussion thread for our news brief Ogilvy and CAA team up on Echo, AI replicas of celebrities for brand ads.

Ogilvy's new Echo system lets brands license digital replicas of CAA talent, promising more assets at lower cost, with talent approval and watermarks.

What does this change for you or your team? Share your take.