Discuss: Meta's Muse draws big usage claims, but brands report little agent-driven revenue

This is the discussion thread for our news brief Meta's Muse draws big usage claims, but brands report little agent-driven revenue.

Meta says millions use its Muse agent to shop, while executives at about 50 companies say agent orders remain tiny, a gap marketers should watch.

What does this change for you or your team? Share your take.