Discuss: HubSpot lost most of its blog traffic and still grew revenue. Here is how

This is the discussion thread for our news brief HubSpot lost most of its blog traffic and still grew revenue. Here is how.

HubSpot's CMO explains why an 80% organic traffic drop did not hurt revenue, and what marketers should measure now that AI answers are taking clicks.

What does this change for you or your team? Share your take.